Sustainable urban mobility

e-commerce in continuous growth

Saba’s e-commerce platforms (Web and Saba App) in Spain, Italy, Portugal and Chile recorded the best year in their history in 2023 with a 40% increase in revenue over 2022. A record figure that is obviously reflected in the growth of transactions, which exceeded 156,000 in 2023 (36% up on 2022).

Revenue is growing by double digits in the four countries that make up the digital sales platform, confirming the Group's commitment to directing transactions that were previously carried out in the car park to these channels. The company has gradually increased the catalogue of products offered through the Web and App, while improving the user experience on both platforms. In 2023, Multidía products (daytime and 24 hours) were the most in demand through Saba e-commerce, while the sale of subscriptions through these channels is gradually growing. In fact, in 2023, the company worked on redesigning the purchasing experience of both products to make it even easier.

Saba’s e-commerce platforms in Spain, Italy, Portugal and Chile recorded the best year in their history


Web and App in 2023

4
million
visits
+48%
156,000
transactions
+36%
+40%
total revenue
(Spain, Italy,
Portugal and Chile)

An improved design with more agile processes

At the beginning of 2024, Saba presented the redesign of its e-commerce website, adapting it to the different realities of each market, but maintaining coherence both at a functional level and in brand image.


Improvements in usability and flows

“MySaba” search engine and customer section renewal

Simplified purchasing process

Better product recommendations and fewer steps

Updated design

Product and parking pages

A global platform

Adaptable to all countries and future integrations

The new website, available only in Spain for now, will be progressively deployed in all the Group's countries during 2024. This process includes the integration of the United Kingdom website into Saba's digital ecosystem, which is planned for the second half of the year.

Saba App reaches 480,000 total downloads

Available in Spain, Italy, Portugal and Chile, the Saba application offers an intuitive, user-friendly experience. In 2023, Saba App grew in revenue, downloads and users, surpassing 180,000 active users in 2023, having accumulated nearly half a million downloads since launching. A milestone for the company, which in recent years has focused on providing a greater customer-centric approach.

Saba wishes to highlight how, year after year, sales through the App come closer to those made in the web environment; in 2023, they accounted for 1 in every 4 transactions. The demonstration that the work of constant improvement of the platform, as well as the expansion of available products (Saba Ticketless, Regulated Zone, etc.) manages to attract more and more customers towards a medium specially designed to satisfy their needs quickly, agilely and intuitively.

Saba App users are, for the most part, recurring customers if we take into account the services they use, a fact that underpins the 67% growth in revenue recorded in 2023.

Saba App in 2023

+67%
revenue
480,000
total downloads since launching
180,000
active users