Saba’s e-commerce platforms (Web and Saba App) in Spain, Italy, Portugal and Chile recorded the best year in their history in 2023 with a 40% increase in revenue over 2022. A record figure that is obviously reflected in the growth of transactions, which exceeded 156,000 in 2023 (36% up on 2022).
Revenue is growing by double digits in the four countries that make up the digital sales platform, confirming the Group's commitment to directing transactions that were previously carried out in the car park to these channels. The company has gradually increased the catalogue of products offered through the Web and App, while improving the user experience on both platforms. In 2023, Multidía products (daytime and 24 hours) were the most in demand through Saba e-commerce, while the sale of subscriptions through these channels is gradually growing. In fact, in 2023, the company worked on redesigning the purchasing experience of both products to make it even easier.