Saba’s e-commerce enters a new dimension

Following the outbreak of the health crisis caused by COVID-19 in 2020, 2021 must be a bridge towards a gradual social and economic recovery. Despite the favourable prospects, the year began with mobility restrictions, leading to the closure of businesses and the return of curfews in different countries in which Saba has a presence.

The desired recovery began to perceived in April when the healthcare situation stabilised and the upward performance of mobility and the first signs of economic recovery meant that Saba’s e-commerce could evolve favourably. Despite these green outbreaks, the performance of demand in the year continued to fluctuate according to the country and the pandemic situation, living an authentic situation of obstacles based on the healthcare situation in each Saba territory.

In this context, the digital tools, such as Saba’s e-commerce platforms (Web and Saba App), have continued to increase their strategic weight at the company on having to bear greater demand on the part of users.

Already in 2020, product sales were redirected to the digital environment, a risky movement which was highly satisfactory thanks to all the departments involved, and to the capacity of both platforms to absorb demand. In 2021, the most significant growth in online subscription sales was consolidated as a result of the pandemic, a milestone that was accompanied by the launch of a new App at global level with new functionalities and an improved design.