Saba's e-commerce platforms (Web and Saba App) in Spain, Italy, Portugal and Chile recorded their best year yet in 2024 with a 17% increase in revenue over 2023. Once again, a record figure supported by the growth in transactions, which in 2024 exceeded 180,000 (16% more than in 2023). Every year Saba continues to invest in the development of its e-commerce to bring it closer to customers. Easier, more personalized, and with a better service offering.
The company has gradually increased the number of products offered through Web and App, while improving user experience on both platforms. In 2024, Multidía products (daytime and 24 hours) were the most demanded through Saba's e-commerce, while the sale of subscriptions through these channels is gradually growing (+22%).
These past few years have marked a turning point in how companies in the industry relate to their customers. For Saba, there was no hesitation in its commitment to a competitive e-commerce environment that continues to improve its performance every year. This trajectory has allowed 6 out of 10 product sales to now be carried out online. A success that reflects a continued effort across the entire company to align technological innovation with the desire to provide the best customer service. The world is changing, and Saba adapts in order to remain at the forefront of the industry.